Indonesia Fokus pada Pariwisata Berkelanjutan untuk Tingkatkan Daya Saing Global

RRI.CO.ID, Jakarta - Indonesia is intensifying its focus on green and inclusive tourism as a strategic measure to remain competitive globally. Deputy Minister of Tourism Ni Luh Puspa said that sustainable practices have shifted from being a global trend to a national necessity.

She made the remarks during the virtual opening of the STDev Circle Forum on Wednesday, February 25, 2026. The forum, themed “Sustainable Tourism Movement and Action,” brought together policymakers, academics, and industry leaders to align Indonesia’s tourism sector with evolving global preferences.

“In line with that, the Ministry of Tourism views sustainable tourism as the main foundation for Indonesia’s tourism development in the future. This approach is aligned with the direction of national development policies and global tourism dynamics,” Ni Luh said, as quoted on the ministry’s official website.

According to the ministry, the global travel landscape has undergone significant change. Tourists are increasingly attentive to environmental issues, cultural preservation, and socio-economic impacts when choosing destinations.

To respond, the ministry is promoting five flagship programs: Safety in Tourism, Tourism Villages, Quality Tourism, Event by Indonesia, and Tourism 5.0. These initiatives are designed to build a resilient, inclusive ecosystem that adapts to technology and enhances visitor experiences.

Tourism performance in 2025 reflected this policy direction. International arrivals reached 15.39 million, an increase of 10.80 percent, while domestic travel surged 17.55 percent to surpass 1.20 billion trips. The ministry noted that these figures demonstrate market confidence in Indonesia’s ongoing transformation.

Indonesia has also gained international recognition. Pemuteran and Osing Kemiren Tourism Villages received awards from UN Tourism, while 33 hotels and resorts were honored with MICHELIN Keys, underscoring improvements in service quality and hospitality standards.

“In 2026, we target performance strengthening that focuses on quality and competitiveness. The target for foreign tourist visits is projected to be in the range of 16.0 to 17.6 million,” Ni Luh said.

She stressed that achieving these targets requires strong collaboration among stakeholders. The STDev Circle Forum discussed green financing, technological innovation, community initiatives, and the role of universities in building an integrated sustainable tourism ecosystem.

“I hope this forum becomes a starting point for the birth of concrete collaboration and real action in strengthening a tourism ecosystem that is inclusive, equitable, and sustainable in Indonesia,” she added. ***